"'Portfolio > Degree. Build, ship, iterate—start today.' (Femke.design blog)"
About Femke van Schoonhoven
Senior UX at Uber; podcast host; from self-taught to leading global teams.
Early Life & Journey
Communication student redesigning school websites for fun.
The Turning Point
Uber portfolio showcase led to senior role.
Overcoming Challenges
Self-doubt post-grad; built public portfolio, shared failures on Twitter to gain mentors.
Key Achievement
Redesigned Uber rider app; 100k+ LinkedIn followers inspiring juniors.
Work Habits & Philosophy
Daily Figma practice, podcast reflection.
Advice for Students
‘Ship ugly prototypes today.’ To students: ‘Portfolio hackathons now.’
Notable Quote
‘Portfolio > Degree. Build, ship, iterate—start today.’ (Femke.design blog)
