"'Start with a problem, not a solution.' (Designing for the Digital Age)"
About Kim Goodwin
UX leader at Google Ventures; wrote ‘Designing for the Digital Age’; from humble consulting roots.
Early Life & Journey
Art school dropout who coded BASIC as teen; started as lowly consultant interviewing users.
The Turning Point
Leading Cooper’s design team on enterprise software wins.
Overcoming Challenges
Rejected from big tech; bootstrapped consultancy, iterated on failures to write her book.
Key Achievement
Authored seminal UX book; shaped designs at Yahoo, eBay, HP.
Work Habits & Philosophy
Sketches by hand daily, user interviews routine.
Advice for Students
‘Talk to users weekly—it’s your superpower.’ To youth: ‘Solve real pains.’
Notable Quote
‘Start with a problem, not a solution.’ (Designing for the Digital Age)
